Verbania is the capital of the province of the same name, and counts a population of 30,000. The town is made up of a number of smaller centres, of which the most important are Pallanza and Intra. It occupies a magnificent situation in the centre of Lake Maggiore, facing both north-east towards the head of the lake, and south west towards the Borromean Gulf with its world-famous islands of Isola Bella, Isole Madre and Isola Pescatori.

In the 19th century Verbania was an important manufacturing centre. The natural resources of the area, such as water and wood, facilitated the development of a variety of industries, from textiles to engineering, paper, and leather; hat-making was a speciality.

In recent decades Verbania has turned into a lively tourist centre with a range of hotels and other facilities. The historic centre of Intra is visited each year by tens of thousands of tourists, attracted by its ancient narrow streets which invite the discovery of boutiques, picturesque lanes and hidden courtyards where you can sit down for a coffee or something to eat.

Worth a visit in the area:

- Stresa and the Borromean Islands
- Museo del Paesaggio (art gallery)
- La Casa del lago (museum of lake history and culture)
- The reed-beds of Fondotoce
- The church of Madonna di Campagna
- Verbania Pallanza
- The botanic gardens of Villa Taranto



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